MLSA was founded in 2011 in Beverly Hills, California.  MLSA has tasted, reviewed, and judged thousands of distilled spirit brands from over 100 countries. Over the last decade, consumers world wide have started slowly but surely buying more distilled spirits over beer and wine. For this reason, brand building and marketing are becoming ever more important.

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In 2022, consumers will have more choices than at any other time in history. Liquor brands have an abundance of ways to connect to consumers; however, in this industry spirits companies must also convince stores, restaurants, distributors, and even governments to purchase their products.

It's easy to create sales. It's quite difficult to build a brand. Every brand proclaims to be the best. Every distillery proclaims to be the best. Liquor stores and distributors probably hear this the most. It doesn't really matter what you say, it's what your customers say. MLSA competition medals and accolades for taste, as well as for design, are effective in branding and marketing.